Dynamic of da'wah in the muslim minority countries like in UK always draws attention. One of the innovative methods of da'wah in UK is by utilizing the religious tradition of iftar, or breaking the fasting. Iftar is something that is common to be done. However, in UK it can be the way to promote Islam and to bridge misunderstanding between muslim and non-muslim. This is the background why Open Iftar was initiated in UK as explained by Founder and Director of UK Open Iftar organization, Dr Omar Salha, who got PhD in diplomacy and public policy.